- Experience. While some press release writers may only have freelance experience, the best press release writers can offer an inside look at the news industry by actually having work history in the news. Considering hiring a press release writer who has worked as an editor or writer for a news organization.
- Availability of a Portfolio. The best press release writer will also be the one who has a proven body of work to show for their press release offerings. Ask a freelance writer for sample press releases from previous clients and considering contacting references before you invest in a writer's services.
- Added Value. Whereas some press release writers will just churn out a nice page of copy, the best press release writers add value to your project experience; try and find a writer who is willing to help you make the most of your press release by consulting on the strength of your story's news strength and who will be honest if they don't think it will grab much in the form of media coverage. These press release writers can help you save both time and money from having to create another press release down the road.
Friday, July 24, 2009
Press Release Writer: Hire a Professional Press Release Writer
Press release writers abound on the Internet, often leaving people to wonder how to make sure they are hiring the best writer for the job. When hiring a press release writer, consider these things before contracting them for press release writing services:
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Well, I really liked the fact that Carl is speaking out against the excesses of bad journalism and the gross misunderstandings of science education. He's exactly right about university press releases. It's needed to train press release writers about ethics of the journalism.
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