The Freelancer: Writer Brandon De Hoyos

Press Release Writer: Hire a Professional Press Release Writer

2009-07-24T00:21:00.000-07:00

Press release writers abound on the Internet, often leaving people to wonder how to make sure they are hiring the best writer for the job. When hiring a press release writer, consider these things before contracting them for press release writing services:

Experience. While some press release writers may only have freelance experience, the best press release writers can offer an inside look at the news industry by actually having work history in the news. Considering hiring a press release writer who has worked as an editor or writer for a news organization.
Availability of a Portfolio. The best press release writer will also be the one who has a proven body of work to show for their press release offerings. Ask a freelance writer for sample press releases from previous clients and considering contacting references before you invest in a writer's services.
Added Value. Whereas some press release writers will just churn out a nice page of copy, the best press release writers add value to your project experience; try and find a writer who is willing to help you make the most of your press release by consulting on the strength of your story's news strength and who will be honest if they don't think it will grab much in the form of media coverage. These press release writers can help you save both time and money from having to create another press release down the road.

Need press release writing services? Check out freelance writer Brandon De Hoyos and his body of press release writing work at MeetBrandon.com.

How to Get on the News: Get Free Advertisng on TV, Radio and in Newspapers

2009-07-23T23:55:00.000-07:00

Want to get on the news? Whether you are a business owner or the head of an organization, getting on the news can be a lucrative activity for driving new life into your company or club.

Check out a new article I've written for HubPages.com and discover how to get on the news.

HumiTex Press Release: Simple Filter Lowers Food Service Energy Cost, Cooler Humidity

2009-07-22T12:55:00.000-07:00

New HumiTex Press Release from Freelance Writer Brandon De Hoyos. (Download PDF)
Order Effective, Professional Press Release Services Now at MeetBrandon.com.

Simple Filter Lowers Food Service Energy Cost, Cooler Humidity
HumiTex’s Self-Financing Program Even Extends Perishable Shelf Life

FOR IMMEDIATE RELEASE

CONTACT: Justin Katona, 832-413-2121; www.humitex.com

HOUSTON--July 22, 2009-- Two of the most important variables for Houston restaurants and other food service providers, temperature and humidity, have finally met their match.

HumiTex, a Cypress-based cold storage conditioning and food safety company, introduced its new HumiTex filtration program today designed to reduce the harmful effects of temperature and humidity, including harmful Ethylene gas and Pectin acids.

The state-of-the-art filtration program offers food service managers with a unique product proven effective in eliminating an environment for mold and bacteria to thrive, said CEO Justin Katona.

“We have situations in some locations where the issue of food safety is controllable within their coolers, but they are not controlling it,” Katona said.

From simply opening and closing cooler doors throughout the day to exposing walk-in refrigerators to room temperatures during food delivery, relative humidity increases fostering a breeding ground for food-borne illness to develop inside.

“Many of these locations do not even have calibrated thermometers,” Katona said, “so while a relative humidity of 75 percent is optimal and 38 degree temperature is desired, many places I’ve visited have coolers testing at 80 to 90 percent humidity and 40 to 42 degrees.

“The end result is patrons can get sick, operational expenses rise and shelf life of food expires faster.”

HumiTex’s filtration program features panels developed with Sorbite, a natural mineral mined only in the Mohave Desert; this “green,” environmentally-friendly mineral absorbs heat, odor and moisture reducing humidity, smell and contamination.

The filters, which need no electricity, also reduce trim loss and shrinkage and decrease energy consumption, Katona said.

“This self-financing program can even extend the shelf life of perishable food by as much as 50 percent,” he said. “Every food service manager can see a benefit from the reduction of costs.”

According to one kitchen manager in Hempstead, the HumiTex filtration program helped determine what it was costing their foodservice operation each year by not controlling humidity.

“We were spending an average of $4800 per year extra by not controlling the humidity in the cooler,” she said. “The inside air is colder, the ice on the pipes are gone and there is no more condensation or moisture on our racks.”

With no long-term contracts and no additional out of pocket expenses, Katona said the HumiTex filtration system offers a great opportunity for every food service manager or owner.

HumiTex also announced a free, two-week trial of the HumiTex filtration system for restaurants, school districts, assisted living facilities and other food service vendors.

For more information about the HumiTex filtration system and their free, two-week trial, call 866-942-6751 or visit their web site at www.humitex.com.

About HumiTex, LLC.
A member of the Greater Houston Restaurant Association, HumiTex offers state-of-the-art, “green” cold storage conditioning and Humidity Control expertise for restaurants, school districts, assisted living centers and other industries which deal with food preparation and service. HumiTex is based in Cypress, Texas. Their web site address is www.humitex.com.

About the HumiTex Filtration System
The HumiTex filtration system features Sorbite, a natural mineral mined only in the Mohave Desert, which has been proven to balance humidity levels and lower air temperature in refrigeration units. The HumiTex filtration system uses no electricity and decreases energy usage by reducing chiller run times by half while increasing the shelf life of perishable food up to 50 percent. For a free two-week trial of HumiTex filtration system, call 866-942-6751.

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HumiTex Press Release: Cafeteria Could Pose Health Risk for Students

2009-07-22T12:45:00.000-07:00

New HumiTex Press Release from Freelance Writer Brandon De Hoyos. (Download PDF)
Order Effective, Professional Press Release Services Now at MeetBrandon.com.

Cafeteria Could Post Health Risk for Students
Local Company Battles Food-borne Illness Before Back to School Time

FOR IMMEDIATE RELEASE

CONTACT: Justin Katona, 832-413-2121; www.humitex.com

HOUSTON--July 22, 2009-- From florescent lunch trays to playful banter, the school cafeteria can provide a center for social interaction and good nutrition. But, new friends and a good joke isn’t all kids can pick up at lunch these days.

According to the Centers for Disease Control, one in four people will become sick and one in 1,000 will require hospitalization this year from food-borne illnesses; more than 200 known diseases can be transmitted through food.

Serving 29 million lunches this year across the U.S., school cafeterias are not immune, says Justin Katona, CEO of HumiTex, a Cypress-based company offering expertise in the field of moisture control, ethylene gas control and energy reduction associated with cooler operations.

“The statistics are staggering,” he said. “We have situations in some school districts where the issue of food safety is controllable within their coolers, but they are not controlling it.”

Despite adhering to local and federal guidelines for food safety, something as simple as opening a cooler door can create an atmosphere where bacteria and other food-borne illnesses are fostered as a refrigerator’s relative humidity increases.

Many food service vendors like cafeterias, Katona maintains, aren’t even aware of what is happening.

“Many of these locations do not even have calibrated thermometers,” he said, “so while a relative humidity of 75 percent is optimal and 38 degree temperature is desired, many places I’ve visited have coolers testing at 80 to 90 percent humidity and 40 to 42 degrees.

“The end result is students can get sick, operational expenses rise and shelf life of food expires faster.”

HumiTex offers a state-of-the-art humidity filtration program designed to absorb humidity, reduce the spread of bacteria and remove harmful Ethylene gas and Pectin acids while extending the storage life of perishable food.

The filters offered by HumiTex contain Sorbite, Katona said, a mineral found only in the Mohave Desert which has been shown to be effective in controlling humidity.

Aside from containing an outbreak of food-borne illness, school districts can also benefit from the filtering program in other ways, Katona said.

According to one school kitchen manager in Hempstead, the HumiTex filtration program helped determine what it was costing their foodservice operation each year by not controlling humidity.

“We were spending an average of $4800 per year extra by not controlling the humidity in the cooler,” she said. “The inside air is colder, the ice on the pipes are gone and there is no more condensation or moisture on our racks.”

From 1990 to 2004, more than 11,000 cases of food-borne illnesses associated with schools were documented by the Center of Science in the Public Interest.

In 2003, the Washington State Supreme Court upheld a $4.6 million verdict against a school district after E. coli was transmitted to 11 children who consumed ground beef tacos from their cafeteria.

The most common pathogens responsible for school outbreaks include E. coli, Clostridium perfringens, Norovirus, and Salmonella, according to CSPI’s database.

About HumiTex, LLC.
A member of the Greater Houston Restaurant Association, HumiTex offers state-of-the-art, “green” cold storage conditioning and Humidity Control expertise for restaurants, school districts, assisted living centers and other industries which deal with food preparation and service. HumiTex is based in Cypress, Texas. Their web site address is www.humitex.com.

About the HumiTex Filtration System
The HumiTex filtration system features Sorbite, a natural mineral mined only in the Mohave Desert, which has been proven to balance humidity levels and lower air temperature in refrigeration units. The HumiTex filtration system uses no electricity and decreases energy usage by reducing chiller run times by half while increasing the shelf life of perishable food up to 50 percent. For a free two-week trial of HumiTex filtration system, call 866-942-6751.

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The Freelancer: Writer for Hire

2009-07-14T16:44:00.000-07:00

Are you looking for a professional freelancer with plenty of writing experience?

As a seasoned news writer for the New York Times Co., Disney Publishing, the Bolt Media Co. and others, I offer businesses large and small with a unique, efficient and professional freelance writing experience from start to finish.

Let me handle your next writing assignment or project, from press releases to brochures, sales letters and more! Even graphic design and printing, too!

Check out MeetBrandon.com for details or email me now at brandon@meetbrandon.com!

About The Freelancer: Writer Brandon De Hoyos

2009-07-14T16:21:00.000-07:00

From About.com to The Walt Disney Company to hundreds of writing projects in between, freelance writer Brandon De Hoyos has spent the last decade building a reputation as one of the country's best copy writers.

In addition to serving as an editor for About.com, part of the New York Times Co., Brandon rose through the ranks of the newsroom at a variety of magazines and newspapers, including Teen People, Disney Adventures, and Houston Community Newspapers.

In 2000, Brandon served as a PR spokesperson for the Bolt Media Co., creators of Bolt.com, the world's first social networking web site. Brandon lives in Houston, Texas, and is offers freelance writing services at MeetBrandon.com.